PRICING
Every plan ladder, one set of rules
Email platforms price three different things: your contacts, your emails sent, or both. That is why two "cheap" platforms can differ threefold at your size. The table below shows each platform's billing unit and entry price; the calculator does the exact math for your list.
The nine ladders at a glance
| Platform | Billing | Price | Built for | Action |
|---|---|---|---|---|
 MailerLite | per contact | free plan, paid from $12/mo | Newsletter-first platform with clean tooling and automations, priced by active subscribers. | Visit |
 Moosend | per contact | from $9/mo | Budget-priced email marketing with unlimited sends and the automation basics covered. | Visit |
 Brevo | per email sent | free plan, paid from $9/mo | Unlimited contacts with pricing by emails sent, plus transactional email in the same account. | Visit |
 Kit | per contact | free plan, paid from $39/mo | The creator platform: broadcasts, sequences, paid newsletters and digital product sales. | Visit |
 GetResponse | per contact | from €16/mo | Automation, webinars, courses and multi-list management under one subscription. | Visit |
 ActiveCampaign | per contact | from $19/mo | Automation depth first: branching workflows, scoring and CRM handoff, priced from 1,000 contacts. | Visit |
 Mailchimp | per contact | free plan, paid from $13/mo | The incumbent everyone integrates with, priced by contacts with sending multiples per plan. | Visit |
 Omnisend | per contact | free plan, paid from $16/mo | Store-first email and SMS: cart, browse and post-purchase flows priced by billable contacts. | Visit |
 Sender | per contact | free plan, paid from $9/mo | A large free tier and cheap paid plans, with transactional email included from the start. | Visit |
Entry prices are the lowest published paid tier. Plan by plan dossiers break each ladder down further: Moosend, MailerLite, GetResponse, Kit, Mailchimp, Brevo, ActiveCampaign, Omnisend and Sender. For the cost at your exact list size and cadence, use the email cost calculator.
Billing units decide who is cheap
Contact-billed platforms charge for everyone on your list, even contacts you rarely email. Email-billed platforms (Brevo) charge for volume, which favours big lists on a slow cadence and punishes daily senders. Hybrid limits (a sending cap as a multiple of your contacts) sit in between and matter exactly when you increase frequency: check the plan note in the calculator before deciding.
Free plans and trials are different promises
A free plan is a permanent tier with published limits; a trial is a countdown. Free plans also hide their own ladder: contact caps, monthly email caps and removed features. Each platform dossier details what its free tier really allows.