PLATFORM DOSSIER
MailerLite, examined like a bill you will actually pay
Newsletter-first email marketing with a plan ladder that stays readable.
MailerLite is the strongest default for a newsletter-first operation: readable pricing, fast editors, and automations that cover what most lists actually run. The decision inside MailerLite is Comfort versus Power, and it hinges on one number: Comfort caps monthly emails at ten times your subscriber tier, Power does not.
Choose MailerLite for
- Newsletters on a steady cadence that want clean, fast tooling
- Small teams adding automations without an ops project
- Migrating off Mailchimp without relearning everything
Look elsewhere if
- CRM-grade automation depth with scoring and sales handoff
- Heavy senders on Comfort: the 10x monthly cap bites at daily cadence
The plan ladder as published
| MailerLite | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|
| Free | Free up to 250 subscribers, 2,500 emails/mo | ||||||
| Comfort | $12/mo · $10.80/mo annual | $19/mo · $17.10/mo annual | $33/mo · $29.70/mo annual | $49/mo · $44.10/mo annual | $89/mo · $80.10/mo annual | $179/mo · $161.10/mo annual | $319/mo · $287.10/mo annual |
| Power | $25/mo · $22.50/mo annual | $39/mo · $35.10/mo annual | $49/mo · $44.10/mo annual | $69/mo · $62.10/mo annual | $129/mo · $116.10/mo annual | $239/mo · $215.10/mo annual | $389/mo · $350.10/mo annual |
Priced by active subscribers; annual billing saves 10%. EUR prices are also published. Current amounts: the official MailerLite pricing page.
The plan names to trust are Comfort and Power: older reviews still cite Growing Business and Advanced, which no longer exist on the pricing page. If your list grows past a paid tier, MailerLite upgrades the account to the next tier automatically after notifying you, so the bill follows the list without an outage. To see where your exact list lands against the other eight platforms, use the cost calculator.
Comfort or Power: one number decides
Comfort allows ten times your subscriber tier ceiling in emails per month. A weekly newsletter to the full list consumes four to five times, leaving room for a welcome sequence and the odd resend. Move to daily sends, heavy automation or aggressive re-engagement and the cap becomes the constraint, which is exactly the situation Power's unlimited sending exists for. Power also lifts seats and automations to unlimited, which matters to teams more than to solo senders.
What the free tier really allows
The free tier (free plan, paid from $12/mo) covers 250 subscribers and a monthly email budget that supports real testing: import a sample, rebuild a form, run an automation end to end. It keeps MailerLite branding and holds back the preference centre and live support. Its most useful role for an established list is as a standing sandbox next to whatever you run in production. Past 250 active subscribers, sending locks until you upgrade, so it is not a way to run a real list for free.
Moving in, moving out
Inbound, the Mailchimp route is well documented and preserves groups and segments with little manual mapping: our migration guides cover consent records and automations, which are the parts that actually fail. Outbound, exports are clean CSV plus automation rebuilds by hand, the same as every platform in this registry. Either way, walk the migration checklist before you commit.
Inside MailerLite
Ready to try MailerLite?
Free up to 250 subscribers, 2,500 emails/mo · free plan, paid from $12/mo. Price it against the whole shortlist first if you are unsure.
Questions people also ask
Is MailerLite good for ecommerce flows?
It covers the basics through store integrations, but cart, browse and post-purchase flows are the core of Omnisend rather than MailerLite. Pick by whether your revenue depends on those flows.
What happens if I exceed the Comfort sending cap mid-month?
MailerLite's published answer is an upgrade to Power for unlimited sending. Budget for that scenario before choosing Comfort at a high cadence rather than after a blocked campaign.
Does MailerLite bill in euros or dollars?
Both ladders are published. This dossier uses the dollar grid; the euro grid follows the same structure, and the current amounts are always on the official MailerLite pricing page.