DISCLOSURE

How WhichMailer earns money

The short answer

One platform on WhichMailer pays us today: Moosend, whose sign up links carry our partner link. If you subscribe through one, Moosend may pay us a commission at no extra cost to you. The eight other platforms pay us nothing. Partner links are marked as sponsored in the page code, and they never change a price, a limit or a verdict.

What is affiliate and what is not

As of today, one partnership is active: Moosend, through the PartnerStack network. Buttons and links to Moosend's sign up pages carry our partner link, and if you subscribe through one, Moosend may pay us a share of what you pay. You can check it yourself: those links go through trymoo.moosend.com rather than straight to moosend.com, and they are marked as sponsored in the page code.

Every other platform on the site (MailerLite, Brevo, Kit, GetResponse, ActiveCampaign, Mailchimp, Omnisend and Sender) has no active partnership. Their buttons point to their official sites and earn nothing. Applications to some of their programmes are pending; if one is accepted, its links will change in the same visible way, and this page will name it.

Links to vendor help pages and pricing pages under data tables are there for verification and are never monetised, including Moosend's own documentation. Editorial links between our own guides are never monetised either.

What affiliation never changes

The registry amounts, the calculator's rules, the comparison verdicts and the order of tables are set by the methodology, not by commissions. A platform with no partnership is covered with the same depth as one with a partnership, because the site is useless otherwise.

The conflict of interest, named

A site paid by one platform and not by the others has a reason to favour that platform. We would rather name that than pretend it away. The guard is structural: prices, limits and tables are rendered from the same registry for every platform, verdicts are written against a stated scenario, and Moosend is compared on the same terms as the eight platforms that pay nothing. If you spot a page where that does not hold, tell us.