CHOOSE
Which platform fits the list you run?
Start from your situation, not from a feature list: your cadence, your list size, your number of brands, your store. Each guide ends on a shortlist and the numbers to check with the calculator.
Cart and post-purchase email
Abandoned-cart, browse and post-purchase flows that fire on store events, and which platform runs them natively.
Email for multiple brands
Run several brands or lists from one account: multi-list, audiences, and where contacts get billed twice.
Email platform for creators
Broadcasts, sequences, paid newsletters and product sales: Kit's home turf, with MailerLite and Sender on value.
Email platform on a budget
Lowest real spend: Moosend's cheap entry, Sender's large free tier, MailerLite's clean value.
A free plan that lasts
Permanent free tiers versus trials: Kit and Sender go big, MailerLite and Brevo cap differently.
Cadence times list size
Why there is no page per list size, and how sending frequency moves a contact bill or an email bill.
Pay per email or per contact
The billing unit is the decision: Brevo charges by sends, MailerLite and Sender by list size.