TESTS
Claims we can test, protocols we publish
Every page here is either a test that was actually run, with its evidence, or a protocol waiting to be run, labelled as such. A promised test that was not executed does not get presented as a result.
Resend without duplicates
The protocol we would run to prove a resend reaches non-openers and never mails anyone twice.
Reconcile campaign reports
The protocol we would run to make sends, opens, clicks and bounces add up across platforms.
Stop welcome after purchase
The protocol we would run to prove a welcome series halts the moment someone buys.