PLATFORMS
Sender, a large free tier that actually sends
A big free tier and cheap paid plans, transactional included.
Sender leads with a large free tier, up to 2,500 subscribers and 15,000 emails a month, and keeps its paid plans cheap with transactional email included. It is a strong value pick for a growing list. What it lacks is the deep multi-channel automation and integration ecosystem of the bigger platforms.
Choose Sender for
- A free tier that covers 2,500 subscribers and real sending
- Cheap paid plans that keep transactional email included
Look elsewhere if
- Advanced multi-channel automation
- Teams that need a large template and integration ecosystem
Free tier, then cheap paid plans
| Sender | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 7,500 contacts | 10,000 contacts | 15,000 contacts | 20,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|---|---|---|
| Free | Free up to 2,500 subscribers, 15,000 emails/mo | |||||||||
| Standard | $9/mo · $9/mo annual | $15/mo · $15/mo annual | $27/mo · $27/mo annual | $39/mo · $39/mo annual | $55/mo · $55/mo annual | $69/mo · $69/mo annual | $109/mo · $109/mo annual | $127/mo · $127/mo annual | $149/mo · $149/mo annual | $259/mo · $259/mo annual |
| Professional | $15/mo · $15/mo annual | $20/mo · $20/mo annual | $44/mo · $44/mo annual | $79/mo · $79/mo annual | $107/mo · $107/mo annual | $127/mo · $127/mo annual | $200/mo · $200/mo annual | $250/mo · $250/mo annual | $280/mo · $280/mo annual | $460/mo · $460/mo annual |
Priced by subscribers; paid plans include monthly email credits at 12x (Standard) or 24x (Professional) the subscriber count. Annual billing equals twelve times the listed monthly rate; discounted annual prices shown on the page are a first-year coupon for new customers, which this registry excludes. Current amounts: the official Sender pricing page.
The free plan is unusually roomy: 2,500 subscribers and 15,000 monthly emails, with Sender branding. Standard removes the branding and includes 12x the subscribers in monthly emails; Professional doubles that to 24x and adds free SMS credits. Note the annual rows here are the list rate, not the first-year coupon the page advertises. The Sender plan dossier lists every rung of both plans with the cost per email and the one rung that costs more per contact. Compare it at your size in the cost calculator.
The value case against MailerLite and Moosend
Sender competes with MailerLite and Moosend on price and beats both on free-tier size. If your list is under 2,500 and your needs are a clean newsletter with basic automation, Sender may cost nothing where the others charge. As the list and the automation needs grow, MailerLite's tooling and Moosend's simplicity become the counterweight. The Sender versus MailerLite comparison prices both on the same 5,000-contact list, and the Sender plans and pricing breakdown shows where each paid rung lands as you grow.
Where it runs thin
Sender covers newsletters and basic automation well, but it is not a multi-channel marketing suite or a deep CRM. The template and integration ecosystem is smaller than Mailchimp's, and advanced behaviour-driven journeys belong to ActiveCampaign. For its price, that is a fair trade for most senders.
Inside Sender
Ready to try Sender?
Free up to 2,500 subscribers, 15,000 emails/mo · free plan, paid from $9/mo. Price it against the whole shortlist first if you are unsure.
Questions people also ask
Is Sender's free plan really that generous?
Yes: 2,500 subscribers and 15,000 emails a month, keeping Sender branding. It is the largest free tier of the nine platforms here.
What is the catch on the annual price?
The discounted annual figure the page shows is a first-year coupon for new customers. This registry uses the list rate, which equals twelve times the monthly price, so you are not surprised at renewal.
How much can I send?
Standard includes 12x your subscriber count in monthly emails, Professional 24x, with no daily limits. The free plan allows 15,000 a month.