PLATFORM PLANS
Sender Standard or Professional at every list size: the email allowance decides, not the feature list
Sender sells two self-serve paid plans, Standard and Professional, both priced by subscribers. Standard includes twelve times your list in monthly emails, Professional twenty-four times, plus ten seats, free SMS credits and advanced automation. Per email sent the two cost almost the same, so the real question is how often you send. Below 2,500 subscribers and 15,000 emails a month, the Free Forever plan may be all you need.
SenderTry Sender 
MoosendTry Moosend Standard at every list size
| List size | Monthly billing | Annual billing | Annual saves | Offer |
|---|---|---|---|---|
| 500 contacts | $9/mo | $9/mo | · | Start Standard at 500 contacts |
| 1,000 contacts | $15/mo | $15/mo | · | Start Standard at 1,000 contacts |
| 2,500 contacts | $27/mo | $27/mo | · | Start Standard at 2,500 contacts |
| 5,000 contacts | $39/mo | $39/mo | · | Start Standard at 5,000 contacts |
| 7,500 contacts | $55/mo | $55/mo | · | Start Standard at 7,500 contacts |
| 10,000 contacts | $69/mo | $69/mo | · | Start Standard at 10,000 contacts |
| 15,000 contacts | $109/mo | $109/mo | · | Start Standard at 15,000 contacts |
| 20,000 contacts | $127/mo | $127/mo | · | Start Standard at 20,000 contacts |
| 25,000 contacts | $149/mo | $149/mo | · | Start Standard at 25,000 contacts |
| 50,000 contacts | $259/mo | $259/mo | · | Start Standard at 50,000 contacts |
Amounts are read from the official pricing feed that drives the Sender pricing page on 8 October, in US dollars (dated entry in the source ledger), and every rung above links to the offer. The annual column shows the list rate, twelve times the monthly price: the discount Sender advertises on annual billing is a first-term coupon for new customers, covered below. Each Standard rung includes twelve times the subscribers in monthly emails, with no daily limit.
Professional at every list size
| List size | Monthly billing | Annual billing | Annual saves | Offer |
|---|---|---|---|---|
| 500 contacts | $15/mo | $15/mo | · | Start Professional at 500 contacts |
| 1,000 contacts | $20/mo | $20/mo | · | Start Professional at 1,000 contacts |
| 2,500 contacts | $44/mo | $44/mo | · | Start Professional at 2,500 contacts |
| 5,000 contacts | $79/mo | $79/mo | · | Start Professional at 5,000 contacts |
| 7,500 contacts | $107/mo | $107/mo | · | Start Professional at 7,500 contacts |
| 10,000 contacts | $127/mo | $127/mo | · | Start Professional at 10,000 contacts |
| 15,000 contacts | $200/mo | $200/mo | · | Start Professional at 15,000 contacts |
| 20,000 contacts | $250/mo | $250/mo | · | Start Professional at 20,000 contacts |
| 25,000 contacts | $280/mo | $280/mo | · | Start Professional at 25,000 contacts |
| 50,000 contacts | $460/mo | $460/mo | · | Start Professional at 50,000 contacts |
Professional doubles the monthly email allowance to twenty-four times your list, raises seats from three to ten, adds free SMS credits equal to the subscription fee, advanced automation and inbox provider reports. Dedicated IPs become available from the 20,000 subscriber rung. Price your own list against the other eight platforms with the cost calculator.
Per email, the two plans cost about the same
Professional looks like the expensive option, between a third more and twice the Standard price at the same list size. But it also carries twice the emails. Standard costs $39 per month at 5,000 contacts and carries 60,000 emails; Professional costs $79 per month at 5,000 contacts and carries 120,000. That is almost the same cost per thousand emails sent. At 10,000 subscribers Professional is even slightly cheaper per email.
So read the plans by cadence. Twelve times the list covers about two to three campaigns a week to everyone. A newsletter that goes out daily, or a weekly campaign stacked on long automated sequences, needs the twenty-four times allowance. A daily sender with resends can exceed even that, and only Enterprise, on quote, removes the cap.
Where the ladder is kind, and where it is not
On both plans the price per subscriber falls as you climb, with one exception: the 15,000 rung. Standard costs $69 per month at 10,000 contacts, then $109 per month at 15,000 contacts, so each contact costs more on the higher rung; Professional repeats the pattern. If your list sits just above 10,000, a cleanup of inactive contacts before you subscribe pays twice. The list cleaning guide covers which contacts are safe to remove.
One more crossing worth knowing: Standard at 20,000 subscribers costs exactly what Professional costs at 10,000. If you were going to upgrade for seats or automation, check that comparison first.
The first-year coupon and the renewal price
The Sender pricing page leads with a 30% discount on annual billing. Its own note says the discount is for first-time users, and the official feed applies it to the first quarterly or annual term only. The same feed carries a separate renewal offer of 20% off a yearly term. Neither is the list price, which is why every table on this site uses twelve times the monthly rate: you should know what the second year costs before you commit the first.
Monthly billing has no commitment and no coupon. Prepay only after the trial has answered the real questions: every new account gets a fourteen-day Professional trial on top of the free plan, enough to test the editor, an automation and an import.
How to decide in one pass
- Under 2,500 subscribers, a few campaigns a month: the Free Forever plan, 15,000 emails a month with Sender branding; see which free plan lasts.
- Weekly newsletter, one or two seats: Standard on the rung that covers your cleaned list.
- Daily newsletter or heavy automation: Professional, for the twenty-four times allowance rather than the features.
- List just above 10,000: clean before subscribing; the 15,000 rung is the dearer one per contact.
- Need unlimited sends or SSO: Enterprise on quote, or compare Moosend, which prices by contacts with unlimited sends.
Current amounts are always on the official Sender pricing page.
Questions people also ask
How many emails can I send on Sender?
Standard includes twelve times your subscriber count each month, Professional twenty-four times, with no daily limit. The free plan allows 15,000 emails a month for up to 2,500 subscribers.
Is the 30% annual discount permanent?
No. Sender states it is valid for first-time users, and its pricing feed applies it to the first term. Plan your budget on the list rate shown in the tables above.
When is Professional worth it?
When you send more than about twelve emails per subscriber a month, need more than three seats, or want advanced automation and inbox provider reports. Per email sent it costs about the same as Standard.
Are these amounts in dollars?
Yes. The ladders are read in US dollars from the official pricing feed. Sender also prices in euros, pounds and Australian dollars, and taxes may be added at checkout.