PLATFORMS
Kit, built around the creator, not the campaign
The creator platform: broadcasts, sequences and digital products.
Kit, formerly ConvertKit, is the creator platform: broadcasts, sequences, digital-product sales and paid newsletters in one place, with no sending limits on any plan. Its free tier runs to ten thousand subscribers, which is unusually generous, but the paid ladder climbs quickly once you need automations.
Choose Kit for
- Creators selling digital products and paid newsletters
- Growing under the free tier: it runs to ten thousand subscribers
Look elsewhere if
- Ecommerce flows tied to a store catalogue
- Budget buyers at mid-size lists: the ladder climbs fast
Free to ten thousand, then the ladder
| Kit | 1,000 contacts | 3,000 contacts | 5,000 contacts | 8,000 contacts | 10,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|
| Free | Free up to 10,000 subscribers, unlimited sends | ||||||
| Creator | $39/mo · $33/mo annual | $59/mo · $50/mo annual | $89/mo · $75/mo annual | $119/mo · $99/mo annual | $139/mo · $116/mo annual | $199/mo · $166/mo annual | $379/mo · $316/mo annual |
| Pro | $79/mo · $66/mo annual | $99/mo · $83/mo annual | $139/mo · $116/mo annual | $169/mo · $141/mo annual | $189/mo · $158/mo annual | $279/mo · $233/mo annual | $519/mo · $433/mo annual |
Priced by subscribers in bracket tiers with no sending limits on any plan; annual billing gives two months free. Below 1,000 subscribers the price equals the 1,000 tier. Current amounts: the official Kit pricing page.
The headline is the free tier: up to ten thousand subscribers with unlimited sends, though it holds back visual automations and sequences. Creator unlocks those; Pro adds subscriber scoring, unlimited users and advanced testing. Prices step by subscriber bracket, so anything under a thousand pays the thousand rung. Check where your list lands with the cost calculator.
Made for selling to an audience
Kit's tooling assumes a creator: tag-based subscribers rather than lists, a link between broadcasts and product sales, and a referral system to grow the newsletter. If you sell courses, downloads or a paid newsletter to a personal audience, that shape fits. If your revenue runs through a store catalogue, the ecommerce-first platform in the registry is the better match.
Where it stops
Kit is not a store platform and not a deep CRM. Cart, browse and post-purchase flows tied to product data belong to Omnisend; behaviour scoring and sales handoff belong to ActiveCampaign. Kit's strength is the creator's funnel, and it trades breadth for that focus.
Inside Kit
Ready to try Kit?
Free up to 10,000 subscribers, unlimited sends · free plan, paid from $39/mo. Price it against the whole shortlist first if you are unsure.
Questions people also ask
Is Kit the same as ConvertKit?
Yes. ConvertKit renamed to Kit; the product and pricing model carried over. Older reviews under the ConvertKit name describe the same platform.
Is the free plan actually usable?
For broadcasts to up to ten thousand subscribers, yes. The catch is no visual automations or sequences until you move to Creator, so a funnel that depends on sequences needs a paid plan.
Does Kit have sending limits?
No. Sending is unlimited on every plan, including free; you pay by subscriber count, not by volume.