PLATFORM PLANS
MailerLite Comfort vs Power: choose by sending volume and team
MailerLite's real decision is Comfort versus Power, and it turns on two things: how much you send and how many people run the account. Comfort caps monthly emails at ten times your subscriber tier and includes three seats; Power removes the cap and the seat limit. Below a daily cadence, Comfort is usually enough.
MailerLiteTry MailerLite The two plans at every size
| MailerLite | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|
| Free | Free up to 250 subscribers, 2,500 emails/mo | ||||||
| Comfort | $12/mo · $10.80/mo annual | $19/mo · $17.10/mo annual | $33/mo · $29.70/mo annual | $49/mo · $44.10/mo annual | $89/mo · $80.10/mo annual | $179/mo · $161.10/mo annual | $319/mo · $287.10/mo annual |
| Power | $25/mo · $22.50/mo annual | $39/mo · $35.10/mo annual | $49/mo · $44.10/mo annual | $69/mo · $62.10/mo annual | $129/mo · $116.10/mo annual | $239/mo · $215.10/mo annual | $389/mo · $350.10/mo annual |
Priced by active subscribers; annual billing saves 10%. EUR prices are also published. Current amounts: the official MailerLite pricing page.
Both plans price by active subscribers on the same ladder; Power simply costs more at each rung for unlimited sending and unlimited seats. Annual billing takes ten percent off either. To place your list against the other eight platforms rather than just these two plans, use the cost calculator.
The 10x cap, in practice
Comfort allows ten times your subscriber tier ceiling in emails per month. A weekly campaign to the whole list uses roughly four to five times that ceiling over a month, leaving headroom for a welcome sequence and the odd resend. Add daily sends, heavy automations or frequent re-engagement and you approach the cap, at which point MailerLite's own answer is to move to Power for unlimited sending.
When the team, not the volume, decides
Even under the cap, Power earns its price for a team: Comfort includes three seats and fifty automations, while Power lifts both to unlimited and adds multiple automation triggers. A solo sender at a weekly cadence rarely needs any of that; a team sharing the account, or one running many concurrent automations, hits the Comfort limits on structure rather than on sending.
How to decide in one pass
- Solo or small, weekly or monthly cadence: Comfort, and annual billing if you are committed.
- Daily or near-daily sending: Power, because the 10x cap will bite.
- Several people in the account or many automations: Power, for the seats and automation ceiling, regardless of volume.
Whichever you pick, the current amounts are always on the official MailerLite pricing page.
Questions people also ask
Is Power worth it if I stay under the sending cap?
Only if your team or automation needs exceed Comfort's three seats and fifty automations. For a solo sender under the cap, Comfort is the right call.
How do I know if I will hit the 10x cap?
Estimate campaigns per month times list size, then add automation volume. The calculator shows your estimated monthly emails against the tier so you can see the headroom.
Does annual billing change the Comfort-versus-Power maths?
It takes ten percent off both, so the gap between them narrows slightly but the decision drivers, sending volume and team size, stay the same.