PLATFORM PLANS
Omnisend Standard or Pro: the sending allowance and the SMS credits
Omnisend prices by billable contacts and bills monthly only. Standard includes twelve times your contact count in emails each month, which covers a weekly campaign and a full flow set comfortably. Pro removes the allowance under fair use and returns SMS credits equal to your monthly bill.
OmnisendTry Omnisend The two plans across the contact ladder
| Omnisend | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|
| Free | Free up to 250 contacts, 500 emails/mo | ||||||
| Standard | $16/mo | $20/mo | $44/mo | $81/mo | $132/mo | $282/mo | $413/mo |
| Pro | $59/mo | $59/mo | $59/mo | $90/mo | $150/mo | $400/mo | $715/mo |
Monthly billing only, priced by billable contacts; Standard includes 12x the contacts in monthly emails, Pro is unlimited under fair use. Current amounts: the official Omnisend pricing page.
The pricing page may display a limited-time promotional discount; this registry keeps the full listed rates.
Both plans price on billable contacts, and there is no annual column because Omnisend bills monthly only. The gap between the two narrows through the middle of the ladder and widens again at the top, so the answer to whether Pro is affordable depends on where your list sits, not on a single percentage. Price your own list against the other eight platforms with the cost calculator.
One thing the table will not show you: the pricing page frequently runs a limited time promotional discount off these amounts. The ladder above keeps the full listed rates, so treat any promotion you are shown as a floor that can expire, not as the price of the plan.
Does the twelve times allowance actually bind?
Work it out rather than assume. A weekly campaign to the whole list uses roughly four to five times your contact count over a month. Add a welcome flow, a cart flow and a post purchase flow, and a busy store lands somewhere around six to eight times. The allowance leaves headroom for most senders and bites for two profiles: stores sending several campaigns a week, and lists where automations fire on nearly every contact.
Omnisend documents the allowance as a multiple of billable contacts rather than as a flat number, so it scales with you. That is the opposite of a platform where the sending cap is fixed to a tier ceiling and a growing list eats into a static budget.
Pro is an SMS decision before it is an email one
Pro lifts the sending allowance to unlimited under fair use, and hands back SMS credits equal to what you pay that month. If you send SMS at all, that second clause is the whole argument: the credits offset a real line of spend rather than unlocking a feature you might use.
If you do not send SMS, Pro is buying you the removal of the allowance and some advanced tooling. Run the multiple from the section above first. A store that comes out at six times its contact count is paying the Pro premium for headroom it will not touch.
What happens when you cross a limit
This is the reassuring part, and it is documented rather than inferred. Omnisend states that exceeding a plan limit does not trigger an automatic overage charge: an upgrade is proposed by email and has to be confirmed. You are not billed for a spike you did not authorise.
The corollary is that you have to act. An unconfirmed upgrade means the limit stays where it is, so a campaign planned above your allowance needs the decision taken before the send, not after the bounce. Billable contacts are the other number to watch: cleaning unengaged addresses moves you down the ladder in a way that a sending pause does not. The list cleaning guide covers what is safe to remove.
How to decide in one pass
- Weekly campaign and a normal flow set: Standard, with room to spare inside the allowance.
- Several campaigns a week, or flows firing on most contacts: calculate your multiple first, then price Pro against the overrun.
- SMS already in the mix: Pro, because the credits offset spend you have anyway.
- Free tier only: it keeps every feature and limits volume alone, which makes it a real testbed rather than a demo.
Current amounts, and whatever promotion is running, are on the official Omnisend pricing page.
Questions people also ask
Can I pay Omnisend annually?
No. Omnisend bills monthly only, so there is no annual discount to weigh. That is worth noting when you compare it against platforms whose published price assumes a twelve month commitment, because those ladders are not directly comparable to this one.
What are billable contacts?
The contacts your plan is priced on, which is not the same as every address in the account. It is the number to manage: removing unengaged subscribers moves you down a rung, whereas simply sending to fewer of them does not.
Will I be charged automatically if I go over my limit?
No. Omnisend documents that overruns are handled by proposing an upgrade by email, which you have to confirm. Nothing is charged without that confirmation, which also means an unconfirmed upgrade leaves the limit in place.
Is the free plan usable?
As a testbed, yes: it withholds no features and limits volume only, so you can build the flows you intend to run and see them work. It is too small for a live store list, but it answers the question of whether the automation editor suits you before you pay.