PLATFORMS
Omnisend, email and SMS built for a store
Store-first email and SMS: cart, browse and post-purchase flows.
Omnisend is store-first: abandoned-cart, browse and post-purchase flows with email and SMS in the same automation, priced by billable contacts. If your revenue runs through a store, that focus pays off. For a plain newsletter, the tooling assumes a catalogue you may not have.
Choose Omnisend for
- Ecommerce stores living on abandoned-cart and post-purchase flows
- Email and SMS in the same automation
Look elsewhere if
- Non-ecommerce newsletters: the tooling assumes a store
- Annual billing: only monthly plans are published
Standard, Pro and the sending rule
| Omnisend | 500 contacts | 1,000 contacts | 2,500 contacts | 5,000 contacts | 10,000 contacts | 25,000 contacts | 50,000 contacts |
|---|---|---|---|---|---|---|---|
| Free | Free up to 250 contacts, 500 emails/mo | ||||||
| Standard | $16/mo | $20/mo | $44/mo | $81/mo | $132/mo | $282/mo | $413/mo |
| Pro | $59/mo | $59/mo | $59/mo | $90/mo | $150/mo | $400/mo | $715/mo |
Monthly billing only, priced by billable contacts; Standard includes 12x the contacts in monthly emails, Pro is unlimited under fair use. Current amounts: the official Omnisend pricing page.
The pricing page may display a limited-time promotional discount; this registry keeps the full listed rates.
The free plan keeps every feature and limits only volume: 250 contacts and 500 emails a month. Standard prices by contacts with 12x the contacts in monthly emails; Pro holds a 59-dollar floor to 2,500 contacts and lifts sending to unlimited with bonus SMS credits. Billing is monthly only. Price it against the field in the cost calculator.
Where the store focus earns its keep
Omnisend's flows are tied to store events: a cart abandoned, a product browsed, an order placed. Combined with SMS in the same journey, that is exactly what an ecommerce sender needs and what a generic newsletter tool fakes badly. The pre-built ecommerce automations are the reason to pick it.
Not for the plain newsletter
If you do not run a store, most of Omnisend's value sits idle: the automations expect product and order data, and the interface is organised around a catalogue. A newsletter-first or creator-first platform will feel lighter and cost less for that job.
Inside Omnisend
Ready to try Omnisend?
Free up to 250 contacts, 500 emails/mo · free plan, paid from $16/mo. Price it against the whole shortlist first if you are unsure.
Questions people also ask
Is Omnisend only for ecommerce?
It is built for it. The automations assume store events like carts and orders, and email pairs with SMS in one flow. For non-store newsletters, a general platform fits better.
What does the free plan allow?
Every feature, capped at 250 contacts and 500 emails a month. It is a genuine trial of the full product rather than a stripped tier.
Does Omnisend include SMS?
SMS is available in the same automations; Pro adds bonus SMS credits equal to the monthly bill. SMS volume itself is bought on top.